| THE CORPORATE
PROFILES |
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Strategize, Identify,
Plan New, Expansion and Modernize Projects
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Arrange Foreign Collobrations
and Joint Ventures
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Preparation of Techno-Economic
Feasibility Reports as per FI norms
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Source Worldwide
Plant & Machinery
Raw Material
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Marketing Services and
Solutions:
Ad & Media Tracking Studies
Image Studies Covering
Brands - Products
Corporate - Promotors
Product & Concept Testing
Mystry Shopping & Dinning Surveys
Nighbourhood Attutude Surveys
Measuring Magzines:
- Readership - by Gender/Age
- Readers' Profile - Demographics/Psychographics/Hobby/Leisure activities
Purchase-related factors/Opinions & attitudes/articles.
- Ad effectiveness
- Contract Index - readers' interaction with magazines
Market Potential Analysis
Competitors Analysis
Market Segmentation
Price Elasticity
Location/Site Evaluation Surveys
Lifestyle Research
Identify Product Attribute Drivers that drive purchasing and assess future
market shares by volumes such as:
- Brand name - Base
price
- Package type - Size
- Flavor/Color/Specs./etc...
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Identify Marketing Elements
and Analyse:
Base Price
Trade Promotion effects (temporary price reductions, displays; features
and frequent shopper features)
Coupens (FSI, direct mail,and in-store)
Advertising (by campaign)
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Corporate Reputation Management
Research with:
- Consumers - Vendors - Investors - Employees
based on criteria such as:
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Status Reports - Products
and Industry - Global |
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Demand Forcasting |
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Market Intelligence and
Analysis - Products, Companies, Promotors, Business Houses |
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Traffic Management and
Origin-Destination Surveys-Highways etc |
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Manufacturers' profiles
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